265. Read. Look. Drink.
A friend of mine collects menus from memorable meals (he asks first, and often requests signatures), and over the years I’ve seen his walls come alive with the framed poetry of those meals and memories. The effect is like the flash of a novel unfolding in the second that your brain clocks the title on the book’s spine up on the shelf. I’ve since taken to collecting my own menus—these little memory wormholes—as a result.Perhaps just as important as the personal stories is the access to the past in an historical sense, which is something breweries could also keep in mind.