Pursuing a Passion: Mentorship Program Fuels Participants

Fritz, who works in marketing and sales for Potosi Brewery in Potosi, Wis., had just wrapped up the 12-week mentorship program when Brewers Association DEI project coordinator Alana Koenig-Busey explained how there would be funds after the program ended—to continue education in a brewing or related program, pursue level one and two of the Cicerone Certification Program, attend the Craft Brewers Conference with travel reimbursement, or build a resource library of Brewers Publications and Brewers Association resources. “I was so overcome with emotion,” Fritz recalled. “I did not expect that at all.

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